The data system and the CTI-application are connected by caller identification, the caller’s phone number serving as key information for client data access and customer history access (journal).
Significant items of caller CTI identification by CLIP (Calling Line Identification Presentation)
- Called person identification by MSN (Multiple Subscriber Number)
- Customer / product data access
- Access to client / product data
- Synchronized data providing / call reception
- Synchronized data providing / permanent connection
Reasons for CTI-applications in big enterprises
- Customer-orientated marketing by acquisition and utilization of customer information
- Competition by specified service
- Low cost management by optimized customer contacts
- Focusing on profitable customers
- Direct marketing
Reasons for CTI-applications - customer side
- Valued and professional customer service
- Shortened waiting time while connecting calls
- Instant and permanent database information access
- Call-back-options for impatient callers
- No need of further approach or hand-over of relevant caller information while connecting with other office workers
CTI-application examples - outbound calls: convenient telephony
- Telemarketing
- Call survey programming
- Service and sales dating
- Orders and Dunning
- Supply and demand management
CTI-application examples - inbound calls: service
- Acquisition
- Data input
- Emergency application

