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What is CTI?

CTI-applications are piloting call reception and call handling. Additionally, they inform users about any status of the TC-system applied, whether it’s an ISDN-card, a voice-modem, a telephone or a PBX. Combined TC-systems and CTI-applications will be executed via CTI-link, hereby distinguishing 1st-party-solutions from 3rd-party-solutions.

The data system and the CTI-application are connected by caller identification, the caller’s phone number serving as key information for client data access and customer history access (journal).

Significant items of caller CTI identification by CLIP (Calling Line Identification Presentation)
  • Called person identification by MSN (Multiple Subscriber Number)
  • Customer / product data access
  • Access to client / product data
  • Synchronized data providing / call reception
  • Synchronized data providing / permanent connection
Reasons for CTI-applications in big enterprises
  • Customer-orientated marketing by acquisition and utilization of customer information
  • Competition by specified service
  • Low cost management by optimized customer contacts
  • Focusing on profitable customers
  • Direct marketing
Reasons for CTI-applications - customer side
  • Valued and professional customer service
  • Shortened waiting time while connecting calls
  • Instant and permanent database information access
  • Call-back-options for impatient callers
  • No need of further approach or hand-over of relevant caller information while connecting with other office workers
CTI-application examples - outbound calls: convenient telephony
  • Telemarketing
  • Call survey programming
  • Service and sales dating
  • Orders and Dunning
  • Supply and demand management
CTI-application examples - inbound calls: service
  • Acquisition
  • Data input
  • Emergency application
Summary:
With CTI-application the call output is essentially improved. Automatic client and product information is provided, as well as intelligent synchronized call and data processing, generating a low cost effect, shortening operation time and improving service quality.

Your CTI-investment will soon pay off. After recouping the return on your investment, you will find that this provides the basis for continued growth. With your improved know-how, in relation to your own wishes and service demands, as well as to caller complaints, you will be better able to handle any customer demands. CTI helps your office workers improve their customer approach, maximize their output, and simultaneously provide new customers with an efficient data service.

Knowledge of customer history helps your office workers in direct product-sales and acquisition. An improved service guarantees a tighter customer relationship, giving your company an obvious advantage over your competitors.