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This was the estos Brewery Tour 2019

 

11 locations, almost 160 partners and plenty of information: the estos Brewery Tour 2019 was a complete success! From mid September to the end of October we were "on tour" in selected breweries in Germany and Switzerland. 

"Oans, zwoa – O'zapft is!" (One, two – it's tapped!)

For the third (and certainly not the last) time we met our partners to exchange ideas in a casual atmosphere. In a 60-minute information slot we presented details of the new estos partner program for the first time. There was also more information on repositioning, the expanded training and service offer 2020 and the subject "Brand – estos as a label".

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estos colleagues from different areas presented the latest innovations, in keeping with the rustic atmosphere, without the help of a beamer or screen. Presentation charts were used to visually prepare the core messages and convey the contents in a short, concise and precise manner. The relaxed setting and the subsequent opportunity for exchanging ideas, offered plenty of room for questions, feedback and stimulating discussions with our partners. We are now processing the collected information and integrating it into further planning.

A special format for special news

To ensure that all subjects are always available for our partners after the brewery tour, we have come up with something special this year: The estos "Partner News"! In a newspaper style you can read entertaining articles, exciting reference reports, interviews with employees and everything about the theme Brand – estos as a strong label.

Download the Partner News PDF  (only in German)

Special Edition: the brewery tour beer mug 2019!

This year we have dedicated the design entirely to the theme of the partner program. In some cases the mug has already been used directly on site. We were very delighted with the lively interest and participation from numerous partners! The year 2020 will be exciting – you can look forward to new product versions and the third estos Partner Summit probably in October 2020!

Impressions of the estos Brewery Tour 2019
Michaela Mandel

Michaela Mandel

Marketing Service Executive

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