estos and the internet communication standard WebRTC
What does WebRTC mean?
WebRTC defines a collection of communication protocols and programming interfaces for real-time communication and collaboration on the internet. The abbreviation RTC stands for Real Time Communications. Since its emergence as an internet technology in 2012, WebRTC has come a long way and has been constantly evolving. In November 2017, WebRTC officially received the status "Candidate Recommendation". The World Wide Web Consortium (W3C) confirms that the planned features are included in the current version. Now it is up to the industry to test the standard and develop new solutions based on it.
The meaning of WebRTC for estos
estos has been using WebRTC since 2012, always convinced of the potential behind this emerging internet technology: Simple, real-time communication directly via the internet would offer companies a variety of options for improving communication with prospective customers and clients directly via their own website. Accordingly, estos’s vision, as described by Christoph Lösch, Managing Director – Innovations and Technology – is also shaping up: "Companies using their website today to inform employees, prospective customers, and clients will use these websites tomorrow to communicate. WebRTC is the foundation upon which this vision is realized."
How WebRTC found its way into estos products
Back in 2014, we presented Germany's first practical integration of audio/video chat via WebRTC, integrated in our unified communications & CTI software suite ProCall Enterprise. Since then, we expanded this integration further. WebRTC is now an integral part of the DNA of ProCall 6 Enterprise. Be it as a contact portal or as a multimedia business card: employees of a company can be easily reached via the internet.
The contact portal makes employees visible on the company website, so that visitors can see who is available and by which means. A suitable contact person can be contacted easily and directly. The multimedia business card is sent as a link in an e-mail. The recipient opens it in the browser and can then chat with the sender via text, audio or audio/video.
With LiveChat 2, we will be bringing another Web RTC-based application onto the market in 2018: A so-called "widget" can be displayed on the company website, displaying a suitable contact person and the contact options.
In addition to our own developments, we have also cooperated with other WebRTC pioneers within the DACH region (more in our press release) from the beginning.
"We are proud to have been actively involved in the completion of this internet standard as a German software manufacturer," summarizes Christoph Lösch. "For example, we were part of the elite circle of 'Top Ten Bug Chasers', as Google told us in an official letter."
Shortly, we will be starting the public field trial for LiveChat 2 and hopefully we will find many more companies who want to test out and exploit the possibilities of modern real-time communication over the internet with us.